Hey, I’m Hayley!
I believe life feels richest when we're deeply connected—to nature, to ourselves, to meaningful work, and to other people.
The ocean has always been the place that reminds me of that.
It strips away distraction. It quiets comparison. It asks nothing of us except that we show up fully present.
My purpose isn't simply to encourage people to spend more time by the sea.
It's to help people build lives that feel more intentional, adventurous and aligned with who they truly are.
I believe entrepreneurship can create freedom.
I believe freedom creates space for adventure.
I believe adventure creates connection.
And I believe that when people fall in love with the ocean, they become more likely to protect it.
Everything I build—from businesses to retreats, writing, products and partnerships—exists to strengthen those connections.
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My Story
I didn’t arrive here through a straight line. Nothing about it was straight.
There was a life before this one — built on instinct, resilience, and learning things the hard way. I created businesses before I ever had a roadmap, learned how to build from scratch before I ever felt “ready,” and found myself repeatedly pulled toward one thing I couldn’t ignore: the ocean.
Not as a hobby. As a relationship.
The ocean became the constant when everything else shifted. It was where I reset, where I listened properly, where I remembered that most of what matters cannot be measured in output or achievement, where I formed ideas, friendships and learnt to wonder and feel inspired.
This work now — whatever shape it takes — is the continuation of that thread. Not a reinvention, but a return.
I’m not interested in building something polished for the sake of appearance. I’m interested in building something real enough to hold people, change habits, and quietly redirect attention back to what we are part of, not separate from.
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We protect what
we love.
I believe we are currently living in a period where disconnection has become normalised — from land, from water, from rhythm, from attention.
This is not a single project.
It’s a body of work connected by one intention: to bring people back into relationship with the ocean in a way that is emotional, practical, and lasting.
Everything I build helps people reconnect with the ocean because connection inspires conservation.
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Things I’m working on and ways we can work together
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✺ Ocean storytelling
This is a space to translate ocean science, stories, and experiences into something people can actually feel.
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✺ The High Tide Newsletter
A weekly rhythm of reflection, ocean insight, and Ocean storytelling. Along with any conservation projects, upcoming events and offers.
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✺ The Water Women Podcast
COMING SOON. Conversations around women, water, identity, and the emotions and experiences that come with the Ocean — not as inspiration content, but as lived perspective shifts.
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✺ Ocean Shop Jávea
A surf boutique, brick-n-morter space rooted in the mediterranean coastline — part store, part meeting point, part quiet surf shop. Hosting a range of well established surf brands like Rhythm, Rip Curl, Billabong and of course, the Ocean brand.
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✺ Ocean Club Membership
A huge part of Ocean shop both online and off. A membership layer that turns passive interest into participation. A small, growing community connected through events, coastal days, annual discounts and on occasion free merch.
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✺ Ocean Survey's
A growing dataset of human relationships to the ocean — what people fear, love, ignore, and protect. Built to inform future campaigns and collaborations.
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✺ Water Women Retreats
COMING SOON. Ocean experiences and retreats centred around women, water and reconnection. To deepen our relationship with the ocean, and rebuild internal rhythm.
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✺ Website Design
Building websites on shopify, squarespace and wordpress to bring your ocean business or brand to life. If you have an idea, a project or community you want to bring to life, let’s talk.
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✺ Ethical Clothing Brand
For the past 4-months I’ve been working on a conscious clothing label inspired by coastal living, with comfort, style and ethical fabrics and manufacturing at the forefront.
Stay tuned for launch!
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How we can work
together
I collaborate with purpose-led brands whose values genuinely align with my own.
I focus on long-term storytelling that builds trust, serves the ocean community, the planet, educates audiences, and creates meaningful engagement.
This could include:
Brand storytelling
Ocean shop brand partnerships
Product or brand collaborations
Website development
The Ocean Journal guest posts or interviews
Ethical tourism partnerships
Sustainable lifestyle campaigns
Ocean awareness initiatives
The Water Women Podcast interviews


